A young and very inspired woman Veronica Etro takes on the Fashion Industry with her rich and diverse Designs, some of my personal favorites. Gimmo Etro, the Milan-based label started as a textile purveyor to other houses before expanding into a full-fledged fashion brand known for its bohemian sensibility, rich color combinations and signature paisleys — the latter inspired by Gimmo’s travels to India, which led him to become obsessed with the tear-dropped motif, just like Mughal Empire courtiers and 18th-century Parisians before him.

“Growing up, I saw the atelier as a whimsical playground full of bright patterns, watercolors, paint brushes and pens,”

Veronica Etro

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What Makes Etro so Unique?

Beautiful textures, prints, intricate handwork and artwork from all over the world. As an Indian I love how relatable some of these designs are. Of Course not just Etro but a lot of other luxury brands use diversity in their apparels, and they do so extremely well. However there’s a certain simplicity a rawness to Etro that’s undeniable.im not one for Bohemian fashion but I would wear Etro and I would own it no questions asked.

Her work definitely embodies the color and richness, and most of all the bohemian lifestyle is embraced through the Etro collection. A truly remarkable collection with bits and pieces from different cultures and countries from all over the world.

Veronica Etro

Top left: “Our new Pegaso bag is a re-edition of a design from the 1980s. It features the house symbol — a mythological horse inspired by the Art Deco hood ornaments on European cars of the ’20s and ’30s.”

Bottom left: “This was one of the paisleys I created for my first collection in 2000. The idea was to cross-pollinate a paisley with a rainbow ikat. Paisley is a big part of Etro’s story. There’s something aristocratic but also rebellious and countercultural about it — Oscar Wilde, Mick Jagger and Janis Joplin all wore the motif.”

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Left: “One of my favorite kimonos right now is this sheer one printed on very soft chiffon from my spring 2019 collection. Whenever I go to Japan, I visit vintage stores for inspiration.”

Right: “I collect ceramic plates on my travels and have hung my favorite finds on a wall in my dining room. One has a recipe for pizza Napoletana on it, another depicts Princess Grace of Monaco and another commemorates my birth year. In my house, nothing is the same. My dining chairs, chandeliers and even napkins are mismatched.”

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Left: “India is one of my all-time favorite destinations. This is a picture of the Palitana temples in Gujarat, which are perched high on a hill — I climbed over 3,000 steps before sunrise. Although I’ve only been to the country twice, with one of those trips happening almost 20 years ago, I can still see the colors and taste the food. Some places just stay with you.”

Top right: “I love the jewelry from Attilio Codognato’s shop in Venice, and his snake designs most of all — even though I’m afraid of snakes in real life. I like to pile on jewelry and mix a lot of old and new pieces. I always set off the security alarm at the airport.”

Bottom right: “My mother collected enameled cigarette boxes and powder cases from the ’20s and ’30s. I don’t smoke and I don’t wear powder, but I’m drawn to Deco designs and I love adding to her collection.”

Veronica Etro is aiming to bring the label’s sense of opulence and sophistication closer to the street — and she is succeeding